Joltuar Sales Maturity Index
Every company sells at one of five levels. They differ in one thing: how much you know about your sales without asking your people.
Level 1 of 5
Everything depends on one person.
Level 2 of 5
Every deal is in view.
Level 3 of 5
The whole team sells like your best rep.
Level 4 of 5
What the customer said is what counts.
Level 5 of 5
Customer conversations drive the whole company.
| Row | 1. One Hero | 2. Pipeline in Sight | 3. One Playbook | 4. On Evidence | 5. Growth Engine |
|---|---|---|---|---|---|
| In one line | Everything depends on one person. | Every deal is in view. | The whole team sells like your best rep. | What the customer said is what counts. | Customer conversations drive the whole company. |
| What it looks like | The founder, or one or two people, do the selling. They know everything because they talk to every customer themselves. | There is a CRM with stages. You can see how many deals are in the pipeline and which ones are stuck. | Everyone sells the same way. A new person knows what to do from their first week. | For every deal you know what is missing to close it, based on what the customer actually said. | Every week, what customers say reaches product, marketing and leadership. |
| Where it hurts | In a busy week, follow-ups get lost. When that person is out, sales stop. | The CRM is always behind, because someone has to update it. Everyone sells their own way. | You don't know if the team follows the process unless you sit in on calls. A stage in the CRM is whatever the rep says it is. | What you learn on calls stays in sales. Product and marketing guess what customers want. | Nothing hurts here. This is the goal. |
| To get here | Nothing. Every company starts here. | Every customer is in the CRM with a stage, a value and a next step. Everyone knows who updates the data, and when. | Your way of selling is written down: who you sell to, what you ask, how you answer objections, and when a deal moves forward. | Every customer call is recorded. For each stage, it is written down what the customer has to say or do. | Product, marketing and leadership use what customers say, every week. |
| What Joltuar does | Helps you set up the stages and fields in your CRM. | Your CRM updates itself after every call, so follow-ups don't get lost. | Writes down your way of selling (the Brain), prepares a brief before every call, and shows who needs help, and with what. | Shows what is missing and the next move for every deal, and which deals have gone quiet. | Collects product and market signals every week: why customers buy and why they leave, and what they say about competitors. |
Find your level
Answer for how things are today, not how they should be.
Is every customer in your CRM with a stage, a value and a next step?
Is your way of selling written down: who you sell to, what you ask, how you answer objections?
Is every customer call recorded, with what the customer must say or do written down for each stage?
Do product, marketing and leadership use what customers say, every week?
You can reach One Hero, Pipeline in Sight and One Playbook without recording calls, but then a lot of the work stays with people. From On Evidence on, every call has to be recorded: one missed call is enough to undermine trust in what you see.
Reps build the relationship. Preparation, the CRM and answers to objections come to them ready-made.
How to start
15 minutes
We work out which level you are at today, and what is missing to move up.
4 to 6 weeks
The goal is one level up, measured by 2 or 3 criteria agreed at the start with the person who decides.
At the end of the pilot
You decide whether to continue based on the result, not on promises.